This Way 17

15/05/2017

This Way 17

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The team behind This Way Up have announced that the conference, a must for those working in the film exhibition sector, will take place on 7th & 8th November at UK City of Culture 17, Hull.

Jointly organised by Film Hubs Scotland, North West Central and North, this gathering invites film exhibitors from across the UK and Europe to come together to explore new ideas, emerging audience trends and the future of cinema. Be in the room with key figures from the sector – previous speakers have included renowned filmmakers, BFI, BBC, Little White Lies, Sheffield Doc/Fest and Screen International.

THIS WAY UP is essential for anyone wishing to develop practical skills, discover new models and collaborate with like-minded innovators. Registration will be open in June.

For a taster of the type of brilliant sessions that happen as part of This Way up,see leading industry data researcher Stephen Follows take conference delegates on a data-led journey into the minds of UK cinema audiences. In an informative and engaging session he revealed who watches what, provided data-driven ways of understanding your audience and showed where to find the information you need to help your film business.
 
You can now access Stephen’s presentation Who Watches the Movie Watchers? via dropbox.
 
We also recommend visiting Stephen’s website where you'll find his invaluable film data blog and reports.