Episode 4 – Marketing and Audience Development

23rd March 2021 38 Mins

You’ve chosen the platform, you’ve booked the films now how do you reach audiences to tell them?

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About this Podcast

For this podcast Hugh and Sara take a deep dive into audience development and marketing for online work. Joined by Ellen Reay (QFT) and Jo Taylor-Hitchinson (Birds Eye View and freelance consultant), this podcast covers how to keep connected with your audience while screens are dark, what challenges venues have faced and what the opportunities long term audience development opportunities may be.


The Moving Pictures Podcast series forms part of a wider Moving Pictures Programme of training and mentoring for Film Hub NI Members. Sincere thanks to Northern Ireland Screen for supporting this initiative through the Department for Communities.

Every effort has been made to provide a quality listening experience but please note that these recordings were made during January – March 2021 in our homes over Zoom so the sound quality may, at times, be patchy. Many thanks to our wonderful producer, Stephen Mullan, for all his hard work recording and editing this work under difficult circumstances.

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