Episode 5 – Evaluation and Impact

23rd March 2021 48 Mins

It is difficult enough to measure the impact of screenings and evaluate audiences in real life, so trying to do this in an online world is even more tricky.


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About this Podcast

For this podcast Hugh and Sara are joined by two experts in evaluation to break it all down into manageable and simple terms. From the perspective of the Film Audience Network, Andy Rae (Film Hub Midlands) and on a wider basis, Andi Jarvis (eximo marketing) chat through what useful data to collect, how to get it, how to avoid drowning in it and how to use it meaningfully to benefit your organisation.

The Moving Pictures Podcast series forms part of a wider Moving Pictures Programme of training and mentoring for Film Hub NI Members. Sincere thanks to Northern Ireland Screen for supporting this initiative through the Department for Communities.

Every effort has been made to provide a quality listening experience but please note that these recordings were made during January – March 2021 in our homes over Zoom so the sound quality may, at times, be patchy. Many thanks to our wonderful producer, Stephen Mullan, for all his hard work recording and editing this work under difficult circumstances.

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