The Moving Pictures Programme

In response to the COVID pandemic, Film Hub NI, with support from Northern Ireland Screen, is moving from the big screen to the small screen (for a short time only) to provide members with free training and support to develop an online programme to keep connected with audiences while screens are dark.

The Moving Pictures Programme is made up of three elements: training, mentoring and podcasts, and will run from January to March 2021.


Join the Hub team and expert guests to talk about all aspects of online screening and event activity. From looking at what platforms are available to using online work for audience development, you’ll have the opportunity to hear real life examples of best practise and ask questions relevant to your organisation. The sessions have been developed so you can attend all of them, or delegate some to different members of your organisation – it is totally flexible. Running over lunchtimes, we encourage you to grab a cuppa and a sandwich and join us for as many of these lively and informative sessions as you can.

Training schedule

Thursday 28th January
Welcome and overview
Hugh and Sara (Film Hub NI)

Thursday 4th February
Platforms – guests present information on some of the current platforms available to cinemas
Christopher Morrison (Foyle Film Festival), Claire Shaw (Cinemagic), Patrick Bliss (Yourscreen) and Rupinder Gataora (filmbankmedia)

Thursday 11th February
Programming – overview of QFT Player and programming shorts online.
Michael Staley (Queen’s Film Theatre) and Rose Baker (Belfast Film Festival, WANDA)

Thursday 18th February
Access – how to ensure online work is as inclusive as possible
Toki Allison (Film Hub Wales)

Thursday 25th February
Marketing and Audience Development – QFT Player case study and general audience development for online work
Ellen Reay (Queen’s Film Theatre) and Jo Taylor-Hitchinson (Consultant, Birds Eye View )

Thursday 4th March
Archive – using digital archive for local and wider interest
Ann Donnelly (Northern Ireland Screen Digital Film Archive) and Laura Aguiar (Community Engagement & Creative Producer at PRONI/Nerve Centre and co-director of Rathmullan Film Festival).

Thursday 11th March
Evaluation and impact – how to measure your work from a FAN perspective, and generally for your own organisation
Andy Rae (Film Hub Midlands) & Andi Jarvis (Eximo Marketing)

Thursday 18th March
Using online activity to complement live work – as cinemas reopen, how can online work amplify live activity
Andi Jarvis (Eximo Marketing)

Thursday 25th March
Round up session – ideas generation and wider chat about future plans
Hugh and Sara (Film Hub NI)

Each session starts at 12.00pm and must be booked in advance here.

Training is open to Film Hub NI and Access Cinema members


We’ve very pleased to be able to offer free mentoring with any of the training guests for Hub members. Each organisation is encouraged to sign up for 2 x 1-hour sessions, which can be taken at any time between January and March 2021. Please contact us with your requirements and we’ll match you with a mentor.

Mentoring is open to Film Hub NI members only


A series of eight podcasts will be released in late March, covering many of the topics from the training programme (plus a special bonus!). These will be widely released on all the usual platforms and available on YouTube with captions. More information on this will be available soon.

Please contact us if you have any queries about any aspect of The Moving Picture Programme.

The Moving Pictures Programme was developed by Film Hub NI and funded by the Department for Communities through Northern Ireland Screen.

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